Content Marketer - Social Specialist

At On the Road with Iona, we love telling stories. We’re looking for a passionate Content Marketer who can help us bring these stories to life, building a compelling visual world that will engage new and existing community members.

What you'll do:

Social Media Management:

• Assist in creating, scheduling, and posting content across various social media platforms (e.g., Facebook, Instagram, Twitter, Youtube, Tiktok).
• Monitor social media channels, respond to comments and messages, and engage with followers to build a strong community. Build on this community through development of Facebook and Instagram groups.
• Help analyse social media performance metrics and contribute to strategy development.
• Develop a strategy for each social media platform, with an understanding that the methods and tactics will differ across each.

Content Creation:

• Lead the creation of engaging graphics and visuals for all of our social media channels
• Assist with video editing and photo editing to produce high-quality content for our platforms

YouTube Channel Management:

• Help manage and maintain our YouTube channel, including uploading videos and optimising thumbnails, titles, descriptions, and tags.
• Engage with the YouTube community by responding to comments and fostering discussions.

Research & Analytics:

• Conduct research on industry trends and competitor activities to inform content strategies.
• Assist in tracking and reporting on key performance indicators (KPIs)

General business development:

• Work closely with Iona and the team to brainstorm new projects and initiatives
• Support other general operations at On the Road with Iona such as email marketing, e-commerce content creation and website management.

Your Goals:

• Demonstrably elevate the quality of On the Road with Iona creative output across our social media channels, making us recognisable and renowned for our quality visual output.
• Dramatically increase the reach of our channel and brand throughout the world through engaging social and email content
• Launch and grow our TikTok channel
• Create and maintain a comprehensive marketing calendar for all activities
• Increase newsletter & community signups
• Innovate, rather than follow the crowd to present creative media which is highly effective whilst being mindful of budget.

Requirements:

• At least 2 years of experience in working in a relevant industry or sector
• Strong interest in the golf industry, with an up-to-date knowledge of latest trends
• Familiarity and confidence in working with with social media platforms and analytics tools
• Proficient ability to use photo and video editing software (e.g., Adobe Suite, Canva, CapCut etc.)
• Excellent written and verbal communication skills
• Creative mindset with an eye for detail and aesthetics
• Willingness to travel, sometimes around the world with the production team
• Ability to manage multiple tasks and meet deadlines in a fast-paced, ever changing environment
• Willing to go above and beyond to help On the Road with Iona realise its true potential as a brand

Other details: